Next Generation Customer Experience 2017 (past event)
March 27 - 29, 2017
Contact Us: 1.888.482.6012
Tabitha Dunn
Vice President, Customer Experience
Concur Technologies
Check out the incredible speaker line-up to see who will be joining Tabitha.
Download The Latest AgendaDay Two: Creating a Customer Centric Culture: Aligning Your Organization Around Your Most Valuable Asset
Monday, February 6th, 2017
08:35 Expectation Setting: Fulfilling Your Brand’s Promise
Now more than ever, it’s important to align your brand story, mission and vision with the customer experience. This session will examine the role your brand plays in driving experiences and how to connect your company’s mission and vision to the experience as well. Learn:. Join this session led by Tabitha Dunn which will look at-
•Understanding the service or product you provide and how customers react to it
•Coming to terms with your brand’s promise and make sure you are living up to the expectation
•Don’t overpromise and under deliver- no need to be something your customer doesn’t need
•Not all companies are trying to provide delight with their product or service (eg. life insurance, B2B software, vacuum cleaners), what should they be trying to provide?
•Understanding the service or product you provide and how customers react to it
•Coming to terms with your brand’s promise and make sure you are living up to the expectation
•Don’t overpromise and under deliver- no need to be something your customer doesn’t need
•Not all companies are trying to provide delight with their product or service (eg. life insurance, B2B software, vacuum cleaners), what should they be trying to provide?