Steve Piehl

Principle
Authentic CX

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Day THree: Brace Yourself, Even MORE Disruption is Coming: Meeting the Needs of Your Customer in 2025

Friday, May 3rd, 2019

11:10 Creating Raving Fans- Community Building Lessons Learned From Cult Brands

There are those brands that just seem to attract raving fans, that immediately have advocates and seem a bit cult-ish. What can be learned from these companies who seem to have created their own culture and following?

How do cult brands differentiate from the other brands that sell the same product?
How do these brands use experiential marketing to promote a lifestyle
How do these brands seem to be exactly where their customer needs them to be?
How do they create such a sense of community? Is it surprise and delight or simply luck?