Kristen Zavo

Director Strategic Projects Eyecare
Luxottica

Check out the incredible speaker line-up to see who will be joining Kristen.

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Day One: Mining, Mapping and Measuring: How to Master Essential CX Strategies

Friday, January 6th, 2017

12:15 A Successful Omnichannel Experience Starts With “Why”

Streamlining the omnichannel customer experience must begin with a simple question, ‘why’? Join this session with Kristen Zavo to learn more about how to pinpoint your why and use it to further your strategies.

•Learn how your “why” can help you articulate your true business purpose.
•Learn how to use your “why” to overcome top omnichannel challenges.
•Understand why people do not buy what you do, but why you do it.