Jenna Flateman Posner

SVP, Strategy
Clutch

Jenna is currently the driving force behind Strategic Partnerships for Clutch, the premier loyalty, rewards, gifting and mobile commerce platform for consumer-focused retailers and brands. Clutch works with consumer-focused brands worldwide to unify their consumer touch-points including online, in-store, social, and mobile channels, while powering dynamic gift, stored value and loyalty programs. As the database of record,Clutch converts data into actionable consumer insights to drive marketing and operational decisions.

Check out the incredible speaker line-up to see who will be joining Jenna Flateman.

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Day One: Mining, Mapping and Measuring: How to Master Essential CX Strategies

Friday, January 6th, 2017

12:35 The Misalignment of Loyalty

Loyalty is broadly misunderstood today. Most brands think of it as a compromise - a little haircut on their margin in exchange for a way to identify the customer. But then what? Once we can identify a customer, we enroll them in a one-size-fits all program. We’ve lost the customer in the quest for customer loyalty. Through the lens of one retailer's success, we’ll reveal a new look at loyalty programs designed for the entire customer lifecycle.